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Tuesday, September 14, 2010

The new 'it' man

who's the hottest guy in the room?

well, if hollywood and the world of advertising are any indicators, its the IT guy.

ok. maybe not exactly 'IT' guy, but the programmers, the nerds, the geeks.

where is this coming from? well. . . there's what YouTube has to say about being a dickhead [faking the nerd is cool!], and then on the other side we get Honda Jazz's Australian campaign with their Kerouac quoting hipsters.

ok. so those are the nerds... where are the computer geeks? well, who is Justin Timberlake playing in an upcoming film? who are the guys in the next Gap ad? [here's a hint: they both start with F. i am assuming that 'G' is next on the list.]

no. this isn't rocket science im pulling together here. but there is something a bit interesting going on behind the scenes. even as we are raising up our nerds to billboard worthy heights, India is producing more honors students than the United States even HAS students. we're cranking out SAT taking clones while those who are changing out world are dropping out of school, skipping college and winding up millionaires.

what's wrong with this picture?

well, on one hand, not a whole heck of a lot. so long as kids have access to a computer, to the web, to an iPad [have you seen how kids are playing with these things?] they seem to be learning on their own. yes, we're wasting a lot of their time putting them in what amounts to a holding cell with a warden [school], but what are parents to do? work from home?

on the other hand, what are these guys as role models? oh! and where the ladies at!?!? seriously?! what is it that has somehow catapulted [once again] the guys to the top and left the ladies to sit by and idolize?

. . . i will be waiting for the obviously approaching ladies takeover, while also gleefully anticipating the throw down of Farmboy vs Techhead.

[wow. that was a lot of links. im going to have to find a better way to deal with this]

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