who's the hottest guy in the room?
well, if hollywood and the world of advertising are any indicators, its the IT guy.
ok. maybe not exactly 'IT' guy, but the programmers, the nerds, the geeks.
where is this coming from? well. . . there's what YouTube has to say about being a dickhead [faking the nerd is cool!], and then on the other side we get Honda Jazz's Australian campaign with their Kerouac quoting hipsters.
ok. so those are the nerds... where are the computer geeks? well, who is Justin Timberlake playing in an upcoming film? who are the guys in the next Gap ad? [here's a hint: they both start with F. i am assuming that 'G' is next on the list.]
no. this isn't rocket science im pulling together here. but there is something a bit interesting going on behind the scenes. even as we are raising up our nerds to billboard worthy heights, India is producing more honors students than the United States even HAS students. we're cranking out SAT taking clones while those who are changing out world are dropping out of school, skipping college and winding up millionaires.
what's wrong with this picture?
well, on one hand, not a whole heck of a lot. so long as kids have access to a computer, to the web, to an iPad [have you seen how kids are playing with these things?] they seem to be learning on their own. yes, we're wasting a lot of their time putting them in what amounts to a holding cell with a warden [school], but what are parents to do? work from home?
on the other hand, what are these guys as role models? oh! and where the ladies at!?!? seriously?! what is it that has somehow catapulted [once again] the guys to the top and left the ladies to sit by and idolize?
. . . i will be waiting for the obviously approaching ladies takeover, while also gleefully anticipating the throw down of Farmboy vs Techhead.
[wow. that was a lot of links. im going to have to find a better way to deal with this]
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
Tuesday, September 14, 2010
Monday, September 13, 2010
"It's a sign of virility when you've got a lot of people who like you on Facebook."
id always wondered what the point of having a ton of friends on Facebook really was. now at last, i know. apparently it has to do with being virile. im just not sure that i really want my products to be 'virile' . . . i mean, really. do you want to Coke to be your baby's daddy?
the disturbing part of this, and where being social and 'showing your colors' turns into you having a logo and a bar code plastered across your virtual head is the 'next steps' part of this branded interaction:
"Once a consumer likes a brand, a message is sent via his or her News Feed to their friends, generating earned media impressions. Updates from the brand can then appear in the user's News Feed."
GREAT! now your lovely social page has become an advertising page. and what's more, all your friends will be getting this delightful feed as well.
these revelations, that brands are just now getting to 'like' [heheh], are chipping away at the cornerstone of permission marketing. yes, there's an 'implicit' permission being given to the brand, but this is one shot deal folks! yes, i might like this one commercial, or want to pass the word on one special deal that i spotted. . . that doesn't mean that i want to become your virtual billboard.
the article goes on to point out how there can be some negative effects to persuading folks to 'like' a brand through 'get some' incentives [loving the Playboy example. yes i want free photos!]
"these aggressive strategies can pile up Likes from people who don't have true brand affinity. In this way, he believes the Likes are tantamount to "false advertising" because a message goes out from the user who just wants to see a video or play a game-not because he's interested in the brand itself."
so again, is this actually building the brand's equity? can we count 'likes' as part of our ROI analysis? what is it folks are actually 'LIKING' here!?!
so in the end, no matter how virile your brand winds up being, gentlemen, the old saying that every lady knows still holds: "It ain't what you got, it's how you use it."
the disturbing part of this, and where being social and 'showing your colors' turns into you having a logo and a bar code plastered across your virtual head is the 'next steps' part of this branded interaction:
"Once a consumer likes a brand, a message is sent via his or her News Feed to their friends, generating earned media impressions. Updates from the brand can then appear in the user's News Feed."
GREAT! now your lovely social page has become an advertising page. and what's more, all your friends will be getting this delightful feed as well.
these revelations, that brands are just now getting to 'like' [heheh], are chipping away at the cornerstone of permission marketing. yes, there's an 'implicit' permission being given to the brand, but this is one shot deal folks! yes, i might like this one commercial, or want to pass the word on one special deal that i spotted. . . that doesn't mean that i want to become your virtual billboard.
the article goes on to point out how there can be some negative effects to persuading folks to 'like' a brand through 'get some' incentives [loving the Playboy example. yes i want free photos!]
"these aggressive strategies can pile up Likes from people who don't have true brand affinity. In this way, he believes the Likes are tantamount to "false advertising" because a message goes out from the user who just wants to see a video or play a game-not because he's interested in the brand itself."
so again, is this actually building the brand's equity? can we count 'likes' as part of our ROI analysis? what is it folks are actually 'LIKING' here!?!
so in the end, no matter how virile your brand winds up being, gentlemen, the old saying that every lady knows still holds: "It ain't what you got, it's how you use it."
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